Most cofounder breakups start with something left unsaid.
I help founders say the hard thing before it becomes the expensive thing. Leadership and emotional intelligence coaching, cofounder mediation and conflict coaching, based in Mexico City and working with founders worldwide.
How I work
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Leadership coaching
Private coaching for founders and leaders who need more clarity and less friction. We work on emotional intelligence, the hard conversations and how you lead your team (and, most importantly, yourself).
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Cofounder mediation
For when a conflict between cofounders is already live. Equity, roles, direction, or trust: I help you both say what hasn't been said and agree on a mutually beneficial path forward.
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Comms Codex
The Codex of Communication: a working agreement for how you and your cofounders communicate, decide, and disagree. Designed before things get hard, so the next conflict doesn't become an existential crisis.
Happening now
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Left Unsaid: A Founders' Circle
A small, private circle for founders to talk about what's going unsaid with their cofounders and teams. One founder per company, 4 to 12 people, 60 minutes online. Third Tuesday of every month, 10am CST.
First circle: Tuesday 17 November 2026. $100 drop-in. -
At Mexico Tech Week in October?
Find the anonymous wall at the Founders & Investors House and share what you haven't said to your cofounder. Catch my workshop (Left Unsaid: Cofounder Communication Fundamentals) or come say hello 👋 at drop-in office hours. Workshop signup coming soon.
TRUSTED BY
AND MANY MORE.
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Magda helped my business partner & I identify underlying issues. The methodology was helpful to reveal sources of conflict.
FinTech COO, client for conflict coaching
About Magdalena
I'm Magdalena Jensen, a leadership coach and cofounder mediator based in Mexico City. I coach founders and executives 1:1 on leadership and emotional intelligence, and I work with cofounder teams when a partnership is under strain.
Before this work, I cofounded and ran an agency with a business partner, so I know firsthand how much goes unspoken when the stakes are high. My approach is grounded in Nonviolent Communication: turning blame into clear observations, feelings, needs and requests that both people can act on.
And honestly? I love conflict. Handled well, it's where partnerships get stronger.
FAQs
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A cofounder mediator is a neutral third party who helps cofounders work through a conflict together, whether it's about equity, roles, strategy, or trust. I help each person say what they haven't been able to say, hear the other, and agree on concrete next steps. The goal is a partnership that works, or a separation that doesn't destroy the company.
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Earlier than most founders think. Good signs it's time: the same argument keeps coming back, decisions stall because you avoid each other, you're rehearsing conversations you never have, or an investor or team member has noticed the tension. Mediation works best before lawyers are involved, not after.
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The Codex of Communication is a preventative agreement I build with cofounder teams. It sets out how you'll communicate, make decisions, give feedback, and handle disagreement, so you have a shared playbook before the hard moments arrive.
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Left Unsaid is my monthly online circle for founders, held the third Tuesday of every month at 10am Mexico City time. It's one founder per company, 4 to 12 people, for 60 minutes, and $100 per session as a drop-in. You leave with one sentence you can say to your cofounder or team the same day.
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Private, one-to-one sessions for founders and leaders, online or in Mexico City. We work on what's actually in front of you: the conversation you're avoiding, how you show up under pressure, and how you lead your team. The focus is emotional intelligence you can use the same week, not theory.